During a heatwave I launched a premium ice delivery service. Hand-crafted ice. Cubes shaped like little diamonds. A cool box with a logo on the side. The heatwave ended two days after launch. My first and only order came from my brother, for a barbecue that got rained off. He said it was “very nice ice”. It’s on the website as our only testimonial. The website now costs more per year than the business ever made.
Your product melted. So did your savings. Only one of them was supposed to.
HOW DO YOU FEEL ABOUT THIS?