DEPARTMENT OF GEN Z / FLUENT, UNFORTUNATELY
GENZ
Zack watched 400 hours of TikTok “for work”. He says “no cap” with a straight face. He is still right about you.
MEMO / FROM: ZACK / RE: YOUR GENERATION
I have done the research. I watched it all, “for work”. I now speak fluent Gen Z, and I would like to apologise in advance, because I am going to use it on you. Every department below ends with a card built for your Story, and a reason to visit the next department. That is not a design choice. That is a trap.
EST. WHENEVER YOU WERE BORN / PRICE: YOUR ATTENTION SPAN
The Gen Z Times
All the news, written by someone who read the comments.
- 01
LOCAL 22-YEAR-OLD SAYS 'I'M SO TIRED' 400 TIMES IN ONE DAY, HAS SLEPT 11 HOURS
- 02
STUDY: 9 IN 10 'QUICK QUESTIONS' IN GROUP CHATS ARE NEITHER QUICK NOR A QUESTION
- 03
MAN, 24, TREATS 'OPENING AN EMAIL' AS A SELF-CARE MILESTONE, BOOKS DAY OFF TO RECOVER
- 04
WOMAN ANNOUNCES 'VILLAIN ERA', IMMEDIATELY HOLDS DOOR OPEN FOR STRANGER
- 05
UNIVERSITY STUDENT DISCOVERS LIBRARY IS 'BASICALLY A FREE CAFÉ WITHOUT COFFEE', LEAVES
- 06
REPORT: GEN Z NOW MEASURING DISTANCE IN 'SONGS' (TESCO IS 'TWO SONGS AWAY')
- 07
COUPLE 'SOFT LAUNCHES' RELATIONSHIP FOR 14 MONTHS, BREAKS UP BEFORE HARD LAUNCH
- 08
LOCAL MAN WAITS 9 MINUTES TO REPLY TO SEEM BUSY, IS LYING IN THE DARK
- 09
GEN Z WORKER QUIETLY QUITS, EMPLOYER QUIETLY NOTICES NOTHING
- 10
FRIEND GROUP SPENDS 3 HOURS CHOOSING A RESTAURANT, ORDERS SAME FOOD AS LAST TIME
- 11
22-YEAR-OLD DESCRIBES ANY MILD INCONVENIENCE AS 'TRAUMATISING', INCLUDING A BUS
- 12
BREAKING: PHONE AT 1% HAS STRONGER WILL TO LIVE THAN ITS OWNER ON A MONDAY
- 13
NETHER STOWFIELD TEEN DESCRIBES OWN BEDROOM AS 'MY OFFICE', 'MY STUDIO' AND 'MY GYM', HAS NOT LEFT IT SINCE FRIDAY
- 14
SCIENTISTS CONFIRM 'ON MY WAY' NOW LEGALLY MEANS 'IN THE SHOWER, THINKING ABOUT IT'
- 15
GROUP CHAT OF 14 PEOPLE AGREES ON DATE FOR FIRST TIME SINCE 2023, EVENT CANCELLED DUE TO 'VIBES'
- 16
LITTLE WOBBLING MAN, 23, SPENDS 40 MINUTES CHOOSING WHAT TO WATCH WHILE EATING, FINISHES FOOD, WATCHES NOTHING
- 17
REPORT: AVERAGE 'FIVE-MINUTE' TIKTOK BREAK NOW LASTS LONGER THAN A GCSE
- 18
WOMAN WHO 'DOESN'T DO PHONE CALLS' RECEIVES ONE, RELOCATES TO NEW TOWN
- 19
LOCAL ‘SIDE HUSTLE’ POSTS RECORD QUARTER: £11, ALL FROM OWNER'S NAN
- 20
GREAT MUDSWORTH STUDENT SETS 6 A.M. ALARM 'TO BE THAT GIRL', BECOMES THAT GIRL WHO SNOOZED UNTIL 11
The Gen Z Times is satire. All people and places are invented, including the bus.
GEN Z QUOTE BANK / 60 AND COUNTING
DEMOTIVATION, NO CAP
Press the button. Receive the truth. Pretend it isn’t about you.
— Zack, fluent