I was texting a client to confirm a delivery time, straight after texting my mum. Muscle memory took over and I signed off with “love you xx”. The client replied, “Ha, love you too.” He sends me a card every Christmas, signed with kisses. I’ve stopped signing texts to my mum at all, just in case. She thinks I’m angry with her.
The client gets your love. Your mother gets silence. Textbook customer-first culture.