Transcript: ‘It’s Just a Small Change’ (It Was Not a Small Change)
Client: 'It's just a small change.' Developer: opens LinkedIn. The full transcript of the most expensive sentence in software.
MAKE THIS WORSE →The world's least qualified life coach. (allegedly)
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Client: 'It's just a small change.' Developer: opens LinkedIn. The full transcript of the most expensive sentence in software.
MAKE THIS WORSE →'Can we jump on a quick call?' Minute zero: hello. Minute 63: you have aged. A forensic post-mortem of the most dangerous phrase in agency life.
MAKE THIS WORSE →Monday: 'Make the logo bigger.' Friday: 'Why is the logo so big?' A week of client feedback, transcribed in full as evidence.
MAKE THIS WORSE →