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ENTRY No. 014OFFICIALLY RECOGNISED BY NOBODY

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Era

/ ˈɪə.rə /

NOUN · LIKE HISTORY, BUT ABOUT YOU

WHAT “ERA” ACTUALLY MEANS

Used to describe a phase or period of your life defined by a particular mood or focus, such as a “villain era”, “healing era” or “gym era”. It comes from the way fans talk about musicians’ different album eras.

ZACK’S TRANSLATION

A rebrand for a mood. Your “villain era” is returning a coffee and apologising four times.

“ERA” USED IN A SENTENCE

  • “I’m in my villain era.”

    You unfollowed someone. Bond villains have done less damage at brunch.

  • “New year, new era.”

    Same habits. New font.

  • “She’s in her soft era.”

    She bought a cardigan and stopped answering emails. Respect.

TRANSLATION SERVICE

WHAT THEY SAY“I’m in my healing era.”
WHAT THEY MEAN“I’m focusing on getting better.”
GROWN-UP VERSION“I’m taking some time for myself.”

HOW ERA ARE YOU? (TODAY’S AVERAGE READER, MADE UP)

62%

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