ISSUED DAILY SINCE NOBODY ASKED
DAILY DEMOTIVATION
A fresh disappointment every morning. Like the news, but more honest.
ARCHIVED DEMOTIVATION
FRIDAY, 21 MARCH 2025
Your business plan has three phases:
launch, pivot, and letting the domain quietly expire.
— Zack, unqualified
VERIFIEDUNHELPFUL
PREVIOUSLY, ON YOUR DECLINE
- You "romanticise studying". You've filmed it, lit it and soundtracked it. You haven't studied.
- Scale your business. Currently it's you, a laptop, and your mum, who bought one…
- You "don't do small talk". You also don't do big talk, phone calls, emails…
- Ghostlighting is when someone disappears for eight weeks and comes back with "you've been…
- Listen to your body. It's asking for a biscuit and a lie-down. It's been…
- You said "this is my year". You've said it since 2019. The years have…
- You hyped your mate's mixtape. You've never listened to it. Neither has anyone. Including…
THE CALENDAR OF DESPAIR
Newsletter / Issue No. 445
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