The world's least qualified life coach. (allegedly)
ENTRY No. 004OFFICIALLY RECOGNISED BY NOBODY
APPLIES/ ˈbreɪn rɒt /
NOUN · OXFORD’S WORD OF THE YEAR, SADLY
The feeling of your attention span and thinking getting worse after scrolling too much low-quality, addictive online content. It also refers to that kind of content itself. Oxford named it Word of the Year for 2024.
ZACK’S TRANSLATION
When your brain has been on autoplay so long it now needs subtitles for your own thoughts.
“I watched four hours of people pressure-washing rugs. Total brain rot.”
The rug looks better than you do now.
“Sorry, brain rot, what were we talking about?”
Your future. It was brief.
“This video is pure brain rot and I love it.”
Love is a strong word for something you’ll forget in nine seconds.
| WHAT THEY SAY | “I have brain rot.” |
|---|---|
| WHAT THEY MEAN | “I’ve spent too long online and can’t focus.” |
| GROWN-UP VERSION | “I need a holiday.” (You need a walk.) |
HOW BRAIN ROT ARE YOU? (TODAY’S AVERAGE READER, MADE UP)
FIND OUT PROPERLY
DEPT. 03-GZ · 30 SECONDSScreen Time AutopsyA formal post-mortem on the hours you will never get back.BEGIN THE AUTOPSY →RELATED WORDS (ALSO ABOUT YOU)
SLANG CHANGES WEEKLY. THIS PAGE WAS ACCURATE FOR AT LEAST AN AFTERNOON.