ISSUED DAILY SINCE NOBODY ASKED
DAILY DEMOTIVATION
A fresh disappointment every morning. Like the news, but more honest.
You've been "about to start the gym" since January.
It's October. The gym has had two owners and a refurb in the time you've been about to.
— Zack, unqualified
VERIFIEDUNHELPFUL
PREVIOUSLY, ON YOUR DECLINE
- Your out-of-office reply is the most confident thing you wrote all year. Nobody noticed…
- Consistency is key. You've said "I'll go tomorrow" for three years. It's the only…
- You've been "about to start the gym" since January. It's October. The gym has…
- You're "taking a social media break". You announced it on social media. Twice. With…
- You "speak your truth". Your truth is mostly about the bin rota.
- Disrupt the industry. The industry will disrupt you back, then buy your logo for…
- The journey of a thousand miles begins with a single step. You took it…
THE CALENDAR OF DESPAIR
Newsletter / Issue No. 445
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